Lancaster Yeshiva Center
This small nonprofit’s site needs to convey more warmth, cohesiveness and professionalism.
By
Sarah Durham
and Farra Trompeter
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* Goals and audience: It’s not immediately clear that Lancaster Yeshiva Center caters to Jewish students from around the country, i.e., not just in Lancaster. How about including some demographic information in the mission statement or homepage, so that it’s clear from the start that a Jewish family in Des Moines, Iowa, also might benefit from the organization’s work?
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- Companies:
- GuideStar
- Network for Good
- People:
- Sarah Durham
E
Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Farra Trompeter
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