Thou Shalt: 10 Musts for MySpace Advocacy-Building

Online social-networking sites offer nonprofit organizations a free, easy way to spread their message and acquire supporters.

MySpace is one such site, where users can set up personalized profile pages with their own blog, photos, music and videos and connect with a network of friends. It has more than 100 million registered users and, according to a comScore Media Metrix report released in early October 2006, more than half of them are age 35 or older.