Thou Shalt: 10 Musts for MySpace Advocacy-Building

2) Let go the reins of control. You can’t examine every word of every person’s profile who wants to become your friend. “If you or your lawyers are not comfortable with the fact that you’re going to lose some control over content, MySpace probably isn’t right for you,” Ruben writes.

3) Accept that the pay-off might not be immediate. MySpace is a place where users make friends. According to Ruben, “converting those friends to activists and/or donors will likely be a long-term process.”