Thou Shalt: 10 Musts for MySpace Advocacy-Building

5) Make sure you’re ready before going “live.” You want to wow potential friends from the start. Be sure to test your layout on a dummy account to make sure the coding is correct. Do you like the picture and title of your profile? Does everything display as you’d like it to?

6) Create edgy, viral content. MySpace is a great place to test out ideas to see what things interest people and get passed around. “If it doesn’t make you think ‘Cool!’ then it’s probably not viral,” Ruben writes. Post videos and music, if you have them. See what works better: a campaign-specific page or a general organizational page. If you have a campaign based around a personality, e.g., a candidate for a political organization, or an animal for an animal-welfare group, you can set up a fake profile for them.