Thou Shalt: 10 Musts for MySpace Advocacy-Building

9) Devote staff time to MySpace advocacy. Once created, don’t leave your page — and friends — hanging. Ruben recommends assigning a staff person to accept friend requests, post comments on other people’s pages and invite new users to become friends.

10) Funnel friends to your organizational Web site to build your e-mail list. Create prominent links on your profile page to make it easy for people who visit your profile to join your e-mail list, and track who joins your list through your MySpace profile. Tailor your messaging in subsequent communications with them in a way that acknowledges that this is how they joined your constituency.