Healing Ways
Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.
What’s more, for lapsed and active contributors combined, MSF currently is fetching a response rate of 7 percent from its first-level donors, and 5 percent from mid-level donors.
But unlike many DM-centric organizations that draw on a decidedly older female demographic, MSF mails to a starkly different donor universe.
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