Healing Ways
Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.
For a direct mail program not even a decade old, MSF will drop a total of 8.5 million acquisition pieces over seven different launch dates in 2005.
“In acquisition, we have found that we have the most success when we provide donors with a detailed overview of MSF’s work, including an insert on our financial ratios,” Walsh notes.
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