Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.

By Paul Barbagallo

The organization’s current No. 10 envelope control is simple in design and approach, and includes a one-page letter signed by Executive Director Nicolas de Torrente, an insert that illustrates how MSF uses its funds, and a front-end premium of name-and-address labels.

“We’ve had a really hard time beating it in the last ten years,” Walsh shares. “We’ve made some tweaks and changes here and there, but the main approach of the control piece has pretty much stayed the same over time.”