Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.

By Paul Barbagallo

MSF, like other conscientious nonprofit organizations, understands the benefits of holistically integrating its marketing channels. When donors give online, for example, they receive a thank-you note via e-mail, as well as a direct mail package two weeks later that thanks them again and illustrates some of the organization’s accomplishments in 2004.