Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.

By Paul Barbagallo

“As we’ve started to grow our major-gifts program, there has been more recognition that our direct mail has brought a lot of people spontaneously up to this level,” Walsh says proudly. “It’s very rare that you see a direct mail package go out and come back with a $5,000, $10,000, even $25,000 gift.”