Healing Ways
Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.
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Previously, the MSF development staff had cultivated major donors on a minimal basis and without a long-term strategic plan. They at first had a hard time knowing what global issue, or issues, inspired donors to give at the higher level.
“You look at a donor record now, someone who’s been giving to us since 1994. They might have started off through direct mail giving maybe $50, and then went up to the $500 level,” Sexton goes on. “Now, for the last five years, they’ve been giving $5,000. Here is a person who might be ready to move up to the next level.”
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- Companies:
- Doctors Without Borders
Paul Barbagallo
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