Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.

By Paul Barbagallo

Enter Sexton. As part of her work to develop relationships with high-dollar donors and provide them with a real-life sounding board, she zips off handwritten notes to every individual who contributes more than $5,000. Those donors also receive personalized renewal letters once a year to encourage them to give again, as well as to upgrade their gift; an annual report; and MSF’s Insider newsletter, a new publication that vets the organization’s humanitarian undertakings around the world.