Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.

By Paul Barbagallo

The response has been overwhelmingly positive. One other thing Sexton has observed firsthand since the fledgling major gifts program was implemented — now that donors have her ear — is that operational costs are an issue of deep concern.

“The people we’re dealing with at this level are savvy, and very aware of the percentages,” Sexton says. “If they get too much mail, they’ll ask me, ‘Why are you spending this money?’ Nearly every solicitation call I go on I’m asked about administrative and fundraising costs.”