Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.

By Paul Barbagallo

Going forward, Surak and her team plan to focus more energy on soliciting corporate gifts from the financial-services sector, as one of MSF’s largest institutional supporters is a banking firm.

“Most financial companies coincide well with our corporate-gift acceptance policy,” Surak says. “We know that there’s a philanthropic arm to almost every financial institution, and we certainly know there’s money there.”