Though misunderstood at first, Doctors Without Borders’ bold decision to stop accepting tsunami-relief donation could help revive public trust in nonprofits.

By Paul Barbagallo

In fact, according to the most recent Reputation Quotient study conducted by market-research firm Harris Interactive and the Reputation Institute, Doctors Without Borders earned the highest scores among charitable organizations graded on their trustworthiness.

“We’re going to make a concerted effort to take people who’ve trusted us with their donations, who might have come on strictly as tsunami donors, and make them Doctors Without Borders donors,” Herman remarks. “We always want to prospect and get new people. Now we have people who have identified themselves through this extraordinary event.”