Focus On: Upgrading Donors: Be Persistent, Not Pushy
Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.
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3. New-donor welcome letter: After the new donor has made a gift and you send out that quick thank-you letter and the response item, then send out the welcome letter, the strongest appeal you have, suggesting higher dollar amounts.
These steps are quite basic, and a lot of organizations have a variety of other techniques they use to achieve the same upgrading results with a new donor.
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- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- America
- Arlington, Va.
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