Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.

By Jerry Huntsinger

Other organizations are quite polite and reluctant to take any risks with new donors. Usually at a convention, you’ll find their executives sipping Bloody Marys at the bar during the 9:30 a.m. opening ceremonies.

Multiple-gift donors
After you set up a new-donor upgrade program, you must address the upgrading techniques for multiple donors. Give them a reason, a structure, a relationship to upgrade. Don’t just cry, “We need more money.” Here are a few upgrading motivators: