Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.

By Jerry Huntsinger

3. An emergency. Did that last typhoon blow the roof off your medical clinic? A great upgrade possibility! (Oh, relax. This is not being manipulative with your donors. This is simply responding to what fate hands you.) Show your donors how much it’s going to cost to put a new roof on the clinic, and then suggest dollar amounts higher than their previous giving level.