Focus On: Upgrading Donors: Be Persistent, Not Pushy
Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.
Is it worth their while?
Give your donor a specific incentive for upgrading. For example, a local museum can offer an additional benefit, such as parking or use of the lounge or … just about anything works.
Whatever your membership hierarchy, be sure to tell each level what folks in the level above them receive and “sell” the additional privileges.
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- America
- Arlington, Va.
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