Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.

By Jerry Huntsinger

If you do fundraising by phone, meet with your outbound telemarketing agency and talk to them about the use of suggested dollar amounts in the phone script. This is effective for just about any campaign, and the more specific the campaign, the better it will work. For example, never call a donor and just ask her to renew her membership. Ask her to renew her membership, BECAUSE …