Focus On: Upgrading Donors: Be Persistent, Not Pushy
Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.
Upgrading must become a way of life, a constant attitude, based on a consummate belief in the power of suggestion. Upgrade or die.
Upgrading 101
If you’ve been in this business for 20 years and have been participating in upgrading programs for as far back as you can remember, you can skip the next few paragraphs.
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- America
- Arlington, Va.
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