Focus On: Upgrading Donors: Be Persistent, Not Pushy
Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.
Next, write “10 Major Gifts,” and shade out the next nine-tenths of the triangle. Finally, write “One Planned Gift” at the very, tippy top.
That’s the way it’s supposed to work — and sometimes it actually does. But regardless, that’s your goal as you move these single-gift $10 prospects up to the top of the triangle.
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- America
- Arlington, Va.
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