Focus On: Upgrading Donors: Be Persistent, Not Pushy

Next, write “10 Major Gifts,” and shade out the next nine-tenths of the triangle. Finally, write “One Planned Gift” at the very, tippy top.

That’s the way it’s supposed to work — and sometimes it actually does. But regardless, that’s your goal as you move these single-gift $10 prospects up to the top of the triangle.