Focus On: Upgrading Donors: Be Persistent, Not Pushy

As for the rest of your donors, be proactive. You have to make it happen.

Every communication you have with a donor — whether it’s by mail or by telephone or in person — must utilize a strategy of some kind that will encourage the donor to make a larger gift than the last one.

I repeat: Upgrading is an attitude. A way of life. You have to make it happen.