Focus On: Upgrading Donors: Be Persistent, Not Pushy
Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.
As for the rest of your donors, be proactive. You have to make it happen.
Every communication you have with a donor — whether it’s by mail or by telephone or in person — must utilize a strategy of some kind that will encourage the donor to make a larger gift than the last one.
I repeat: Upgrading is an attitude. A way of life. You have to make it happen.
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- America
- Arlington, Va.
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