Thoughts on Baby Boomers and Direct Mail

The direct-mail donors of the future are already born; we need only look to see who and where they are. As they retire, their numbers will grow relative to the size of the working-age population until 2030, when there will be three retired baby boomers for every 10 workers.

In 2006, an estimated 37 million people in the United States — 12 percent of the population — were 65 and older. Projections forecast that by 2030, approximately 71.5 million people will be 65 and older, representing nearly 20 percent of the total U.S. population.