Thoughts on Baby Boomers and Direct Mail

The retired portion of the population will grow dramatically as the baby boomers slip into retirement over the next two decades. The Social Security Administration’s Office of the Chief Actuary projects that the number of Social Security beneficiaries per 100 workers will increase from 25 beneficiaries in 2000 to 26 in 2010, 32 in 2020 and 39 in 2030. Direct-mail fundraising will expand and continue to grow as this audience grows.