Thoughts on Baby Boomers and Direct Mail

Aging baby boomers are already beginning to read previously ignored solicitations and make donations. Studies of boomers now aged 60 to 63 shows they are beginning to convert from non-responders to donors.

While online marketing will grow at a faster pace because it has such a small base (estimated at $8 billion this year), direct mail will account for a larger share of individually donated funds for at least the next 10 years.