BlogLog: Bring Your Shovel and Your Jet-Pack
There was lots of chatter about foursquare and other nonprofit geekery, and some human issues too. Most folks seem to struggle to get to the minutae of their projects while, at the same time, maintaining some bigger-picture point of view. It goes like this:
The long view:
- I should be monitoring emerging communications techniques and best practices.
- I should know what my peers in the field are up to.
- I should be reading/attending stuff that makes me better at my job and helps my career.
In the trees:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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