BlogLog: Bring Your Shovel and Your Jet-Pack
- I should be planning my communications out in advance more and working less reactively.
- I should be translating the content of the meetings I participate in into internal and external communications and action items.
- I should be making sure my workload and resources are aligned: that the work we’re planning is realistic given staff, budget, etc.
Are you taking time to look at the big picture?
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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