BlogLog: Bring Your Shovel and Your Jet-Pack
In the trenches:
- I should be listening to the buzz and participating in the chatter about us online every day.
- I should be doing multivariate tests on my key website pages.
- I should be customizing my emails, ask strings and other digital content for key audiences (segmenting).
Seems like doing all of these things (and a million other things that could be noted at each of these levels) might be impossible for any person not endowed with superpowers.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
