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Sarah Durham
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There’s got to be a better way to work.
Seems to me the way to tackle this dilemma is to create structures that force you to move through all layers of your work at appropriate intervals. For instance, what if you tried to spend:
- 3 hours a week devoted to tending the long view (watching and learning from other nonprofits, monitoring best practices, reading up)
- 10 hours a week devoted to the treetops (budgeting, planning, conducting research, organizing, and managing)
- 27 hours a week in the trenches (writing, designing, dealing with vendors, testing, coding, social media production, etc)
(Because we all know you work a 40 hour week, right? Cough, cough.)
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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