BlogLog: Bring Your Shovel and Your Jet-Pack
In truth, most people get caught up in the trenches and find it hard to get their heads out of the details and look around. But starting with the bigger picture, or, at least visiting it periodically, might be a real game-changer. You’ll be better equipped to respond to ‘what if’ questions, build buy-in for change when you see it coming, and understand how your situation compares with others more realistically.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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