Three Ideas for Creating a Winning Holiday Campaign

When creating a holiday fundraising campaign, it’s important to make your message as specific and tangible as possible, says Tom Gaffny, executive vice president and managing director of the fundraising division of relationship-marketing firm Epsilon.

In 2005, Epsilon won five awards for creative excellence in the nonprofit sector from the New England Direct Marketing Association (NEDMA), one of which was a Gold Award in the category of Best Art Direction for its work on a holiday campaign for Volunteers of America — an organization dedicated to helping at-risk youths, elderly, abused and neglected children, the disabled and the homeless.