Three Ideas for Creating a Winning Holiday Campaign

Gaffny says there are three key tenets that guided the firm’s work on this campaign, and that guide its work on all the holiday campaigns it creates for clients. They are:

1. Focus on a specific and tangible way that the recipient can make a difference. The Volunteers of America appeal focused on the specific need to provide decent shelter to homeless children living on the street. Epsilon designed a self-mailer that folded out to a 24-inch-by-24-inch square piece of paper.