Three Ideas for Creating a Winning Holiday Campaign

Epsilon also did a campaign mailed in a brown paper bag themed around hunger with the message that “X” amount of money would fill the bag with food.

“Rather than just say, ‘We’d like you to help during the holidays,’ we create a tangible and specific offer so that there’s really a reason to give beyond just feeling good about wanting to help people at year’s end,” Gaffny adds.