Three Keys to Cultivating Donors Online

3) Remind donors of the benefits of online giving over time. The Internet also offers great possibilities for cultivating donors once they've contributed to a cause, as long as organizations are scrupulous about honoring donors' wishes about how and when they want to be contacted. We engage donors who want to hear from us by thanking them for their gifts, providing them with information on charities and giving opportunities, helping them manage their donation history and tax receipts, and enabling them to fulfill their charitable impulses through volunteering. The goal is to show them the impact of their gifts on people in need, plus the personal benefits to making those gifts online -- it's convenient not only to give once, but to keep records and to give again.