Three Keys to Developing a Strategic Plan

3) Tactics. The last piece to the puzzle is your tactic, or action. The dictionary’s definition of tactic is the method or maneuver to achieve a goal. This means your tactic should be a specific action that directly supports your strategy and works to achieve your ultimate goal. For example, if your strategy around increasing awareness about the harmful effects of tobacco use is to build alliances and partnerships with schools and youth groups, then a tactic might be to create a peer-to-peer program that teens can promote in their health-education classes. This tactic feeds right back into the objective of increasing awareness. When all three dots connect, that’s when you know your strategic compass is pointing you in the right direction.