Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
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Jeff Brooks
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We’ve been hard at work here at Easier Said Than Done Laboratories on the holy grail of fundraising — a new Unified Theory of Fundraising. I’m happy to announce some breakthrough discoveries: Three Laws of Fundraising Dynamics that will give you the theoretical platform for great fundraising.
The first law
There’s a clear inverse correlation between the complexity of a message and its effectiveness at motivating people. In layman’s terms, the more you say, the less people listen.
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Jeff Brooks
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