Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
The self-focused organizations are so uncool, they think they’re cool. They press on with their look-at-me monologues, never noticing that nobody’s impressed and nobody’s listening.
If you want to motivate people to action, you have to spend at least some time listening.
Listening isn’t just a matter of shutting up so you can hear donors talk (though that’s part of it). After all, only a tiny fraction of donors take the trouble to spontaneously tell you what they think and feel. That means your listening has to be very active:
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