Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
If you want effective fundraising copy, start with a professional writer who knows fundraising. Then
support that writer with:
- Someone else who really knows fundraising copy, to help the writer polish it up to its best.
- Someone who knows the strategy of the project at hand to make sure it accomplishes what it’s meant to accomplish.
- A fact-checker, to make sure there’s nothing untrue or inaccurate.
- A proofreader to hunt down errors.
These are functions, not people, so they can be done by fewer than four individuals.
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