Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
Americans are exposed to something like 2,000 marketing messages every day. All that noise has forced us to develop strategies for ignoring as many messages as possible. And the first-line strategy most of us employ is to ignore messages that don’t instantly proclaim their relevance to us. Why bother figuring it out? Something else will come along within a few seconds, and it’ll probably be clearer.
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