Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
The outline of a successful fundraising message looks like this:
1. Do this specific good deed.
That’s it. If you’ve made it clear and compelling, and it’s something recipients are predisposed to do, and you reached them at the right time — you’ve got it made. Fundraising success.
Unfortunately, many fundraising messages follow a slightly more complicated outline:
1. Understand the background.
2. Become educated about the context.
3. Do this open-ended good deed.
4. Do a couple other things, too.
5. But please be aware that we do much more than just this.
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