Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
In the crowded psyche of donors, this message likely gets shut out before they get past point one. Keep your messages simple. Say one big, clear, compelling thing.
The second law
Self-focused communication is an ineffective way to attract people and might make you come across as boring, clueless, creepy — or all three.
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