Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
It’s easy to observe this law in action, because it applies to nearly all types of human communication. People connect through things they share in common — often small, even unimportant things. Let’s look at two relationship scenarios:
A relationship begins: Regular human version
Boy: “Hey, I noticed you aren’t eating the eggplant parmesan.”
Girl: “I don’t care much for eggplant.”
Boy: “No kidding! I hate eggplant, too!”
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