Easier Said Than Done: Three Laws of Fundraising Dynamics
Exciting discoveries from Easier Said Than Done Labs that will pave the way to donor dollars.
That’s the way many nonprofits approach fundraising: Me, me, me and more me.
Here’s the deal: Your donors don’t support you because you’re the coolest organization on the block. They support you because they are cool. And you are just cool enough for them to consider inviting you into their circles. You are the trembling, grateful newcomer hoping to be allowed to hang out with the cool donor.
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