Three Quick Tips for Small and Regional Fundraisers to Improve List Performance

But there is a viable solution to this problem. Some brokers specializing in fundraising will consolidate list-rental orders for regional mailers with similar appeals who target different areas of the country. Examples would include food banks, hospitals, hospices and humane societies. If these similar mailers want to mail the same list, you can agree on a contemporaneous mail date and use a common merge-purge house, their broker can place a single order for the list and include the geographic region for all of the consolidated organizations. The overall mailing response increases dramatically because they can now use a list that would otherwise be prohibitively expensive for them. The list invoice is allocated by the broker among the several organizations for billing purposes based on the Zip splits of the output.