Three Quick Tips for Small and Regional Fundraisers to Improve List Performance

2. DON’T GET SHUT OUT OF YOUR BEST LISTS
The problem of there being fewer response lists with enough names in a narrowly targeted geographic area is exacerbated if the mailer leaves the list planning and clearance process to the last minute. Owners of fundraising lists are very protective of their files and generally restrict the amount of available mail dates to third-party fundraising mailers. To assure yourself of getting the names you want when you want them, it is never too early to reserve your names, get your mail piece approved and lock in your mail date. This is especially crucial if there are a small number of larger lists with usable quantities that you rely on being available to you and that are absolutely imperative for the success of a campaign.