Three Quick Tips to Smooth DM Production
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2) Get a live mail sample. Hazeltine says it's important for organizations to ask their mail houses or agencies to send them a finished sample of the mailing to approve before the drop. "Some nonprofits or clients leave it up to the printer," Hazeltine says. "Once they see printer's proofs, they basically say, 'Call me when it's in the mail.'"
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