Three Quick Tips to Smooth DM Production

3) Test. When in doubt about whether it could save money on production, an organization should test, Hazeltine says. But, he says, when testing, organizations should be more concerned with the overall effectiveness of the mailpiece and not just focus on the costs. "Oftentimes the additional expense of color or a closed-face envelope vs. a window envelope will raise the response far more than enough to justify the extra expense," Hazeltine says.