Three Strategies for E-mail List Hygiene

Third, a clean list means member satisfaction and loyalty increase because communication is easy. You’re reaching members at an address they check regularly, so you can respond to their questions or issues efficiently, as well as notify them of promotions, special events, etc.

A good e-mail list-hygiene vendor will flag bogus and malicious e-mail addresses and put those in a separate file. E-mail addresses with simple typos can be identified and corrected. Your vendor should return your list in two separate files: deliverable and undeliverable. This allows you to continue to communicate with the deliverable ones and determine how to handle the others.