Three Strategies for E-mail List Hygiene

Tips

1) Start with a clean list. It sounds simple, but it requires diligence. If you’re collecting e-mail addresses on your Web site, there are some things you can do to check the validity of those registrations. You can apply ‘smart’ design to your Web pages so that online registrants are required to double-check their contact information prior to submitting it to your database. You can purchase validation software, which would need to be run regularly against your database, to flag invalid addresses for removal.